Nike Connect
Year
2024
Client
Gallery Exhibition
Service
Mobile Web Experience
The Nike × NBA collaboration introduced a first-of-its-kind fan experience powered by NFC technology embedded directly into NBA jerseys. By tapping their jersey, fans unlock personalized, real-time content tailored to their favorite team or player.
Challenge
As connected technology opened new possibilities, the team was tasked with creating a web experience tailored specifically for NBA jersey owners.
Solution
A one of a kind court–side experience made for fans, delivering live stats, exclusive media, rewards, and ongoing updates—transforming the jersey from merchandise into an interactive gateway that deepens fan connection on and off the court.
Volvo Delivery
Nike+